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Marketers know that personalized content is key to successfully sending the right message to the right customers at the right time. But who actually has time to create a treasure trove of custom content?
Publishers are on the opposite side of the puzzle: they’ve got a treasure trove of great conte Read More

According to Biz2Credit’s November Small Business Lending Index, loan approval rates continue to rise. The index is a monthly analysis of a thousand loan applications on Biz2Credit’s platform for the month. Small business loan approval rates at institutional lenders continue their gradual ascent. T Read More

The current digital commerce ecosystem has given everyone access to massive amounts of data. There is so much of it, you can quickly get overwhelmed if you don’t use the right solution to manage all the information. Managing ad campaigns is one area in which keeping track of the different data sets Read More

Having an organized sales process is key to building a sustainable small business. A sales process is an organized system to create an offer that persuades others to pay you in exchange for your product or service. In order to meet your monthly sales goals It’s best to develop an integrated sales p Read More

You opened your business and trademarked your brand name, logo, and so on. Fantastic! You’ve taken the first step to ensure only you can profit from your brand. But registering your trademark is just the first step to protecting your brand.
A trademark gives you the right to exclude others from us Read More

Since the advent of the World Wide Web, the opportunity for collaboration has been one of its most touted features. Enter Slack!
Here at Small Business Trends, we’ve seen online collaboration apps come and go, but few have caught fire like Slack. The innovative “team communication” solution offers Read More

Are you stuck in a rut? Need to shake up your attitude and mindset for the new year?
There are always going to be things going on that are not particularly pleasant or enjoyable. Many of those things, though, are simply out of our control. What we can change and what we do have control over is how Read More

The top 10 Pinterest searches in the U.S. include an interesting assortment of different topics. While there’s not one specific category that really stands out, some of the top searches might be helpful to your marketing efforts.
Below are the top 10 Pinterest searches in the U.S. this year, along Read More

When it comes to social media marketing, Facebook is still the top choice for most businesses. And to retain its massive popularity among marketers, the social networking site shares useful tips from time to time.
On its Facebook for Business page, the social networking giant has Help Center a lis Read More

A slow Internet connection can cost real dollars, putting stress on your business. According to a recent poll in the U.K., businesses lose 38 hours worth of productivity per employee each year due to slow Internet access and IT downtime.
Think about the cost of that to your business. Assume each Read More