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Finding the advertising strategy is hard work. There are plenty of ways which are a waste of time. Here are a few of the most common ones to avoid... Read More

When I asked readers the other week to write to me with their frustrations, quite a number replied along the lines of: What we're doing doesn't seem to be Read More

Many individuals are looking for grants or “free money” to start their business. They may have read or heard that free money for business owners exists, and how easy it is to get hold of these monies. Some have read ads, in print or on the Web, offering them information as to where to get free gran Read More

Five years ago a solid email marketing strategy combined with offline marketing endeavors—like print and radio ads—would see your small business rolling along just fine in the marketing department.

Today, however, the list of small business marketing tasks is both exhaustive and overwhelming. Read More

While both HootSuite and Buffer may fall within the category of "Social Media Management Software" I think you'll find that there are stark differences and benefits to each. Read More

If you want to make sure that your business is properly reporting to the IRS, an Employer Identification Number (EIN) can be helpful. But do you really need one? And if you do, how can you obtain your EIN? Read More

Having a sudden drop in organic search traffic from Google as a result of a manual or algorithmic penalty is a painful thing for bloggers and businesses alike. Read More

Do you have a hobby that you really enjoy – like cooking or crafts? Why not take your hobby, share it with others and make money in the process? You can do this with a simple blog, and you don’t have to be an expert to be successful. Here's how it works and how to make money... Read More

Kathryn Aragon tells you how to nurture relationships with your clients to help create long-term revenue. Read More

After the idea, it’s all about execution. In fact, it’s not clear that even the idea is all that important. Most investors tell me that an A entrepreneur with a B idea is much more fundable than a B entrepreneur with an A idea. It’s great to be a visionary, inventor, thinker, or a dreamer, but none Read More