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How do people end up buying your product?

How does anyone end up doing anything really?

In the fifth part of our Basic Marketing Concepts series, we dissect the Purchase Funnel -- an enduring model that attempts to illustrate and answer those two questions. Read More

What happens when you sell something?

Much, much more than you might expect!

In the fourth part of our Basic Marketing Concepts series, we explain what happens when a sale is made - and why it means nearly everything for the continued success of any business.

An easy-to-read refresher cour Read More

Demand is a funny thing. While seemingly fickle and nigh unpredictable, it isn't exactly any of those things.

What's more -you could actually CREATE it.

In the 3rd part of our Basic Marketing Concepts series, we separate the wheat from the chaff and explain what Demand Generation really is. Read More

In the second part of our series, we explain what Customer Relationship Management really is.

Hint: It's NOT just another buzzword. Read More

April 15, the IRS Tax filing deadline 2014 is drawing close. That leaves US-based freelancers and entreps with very little time to look their books yet another once over.

Check out YouTheEntrepreneur's Big List of Freelancer Tax Deductibles to see if you missed anything! Read More

in the first part of this series, we explain the Marketing Mix and why it matters.

An quick refresher for veteran and newbie entrepreneurs! Read More

What do you feel about BYOD policies in the workplace?

Guest contributor Teddy Hunt tells us why a Bring Your Own Device or BYOD policy makes perfect sense for most businesses.
Read More

Outsourcing isn't just for big businesses, and it isn't just overseas.

Plenty of smaller business now outsource their processes as well - often domestically.

What do you feel about these trends? Read More

While we can't tell you exactly how to succeed, this is something almost as good. Here are some habits successful leaders tend to have. Read More

If you believe your product is totally boring, you're already doing it wrong.

Read on to learn how to make any product a joy to promote. Read More