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I recently did a test drive of the Twitter ad platform, which was only just recently rolled out to accounts in Canada. Have you been considering it to highlight a special promotion or boost your followers? To help you out, I've documented the process of setting up Twitter ads in this post. Read More

In the current state of the economy, some small business owners have implemented creative measures to cut business costs. In order to maintain your competitive position in the varied business landscape, here are four easy and unexpected ideas for reducing business costs. Read More

A sound URL structure is equally important to search engines as it is to your users. There are 7 parts that comprise an SEO-friendly URL. Ideally if your site adheres to these all of your pages will make sense semantically to any user (or search engine), and the page’s subject matter can be identi Read More

the good news is that getting started with Instagram is pretty easy to do. The only prerequisite is that you need to have a SmartPhone, and I’m sure most of you have one of those in your pocket or pocketbook. It’s not one of those networks that you need to invest a lot of time in order to get engag Read More

If you’re looking to become a franchise owner, have you thought about targeting opportunities that provide feel-good products and services? In this SBA.gov article, I go through a few franchises in the "feel good" category. Read More

If you've been following our Social Media Series for Small Business, you know we've now talked about which Social Media sites are best for your business, what good posting strategies you should employ and how you can re-use content to enhance your overall social media strategy. With this post, we w Read More

After reviewing many different e-commerce solutions, I have decided to show people the easiest way to build an online store. In fact the process is so simple, that it takes less an 1 hour. Check out the video for yourself to see how easy it is to create one.
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Want to make more money – meaningfully? Brendon Burchard advises you to add so much value that you can’t help but get it paid forward. Read More

Experienced entrepreneur Bruce J. Bloom says the key to selling your business to potential customers is to grab them in the first 20 seconds. To do this, Bloom says the important thing is to hone your "elevator pitch." This is not the pitch you hear about entrepreneurs giving to Venture Capitalists Read More

For those entrepreneurs who understand it isn't the product but the pitch, Joe Ades may just be your new hero. The famed Park Avenue pitchman who honed his street selling skills in his native London. The strangest thing he's ever sold, he says, was Christmas trees in February. He taught his daughte Read More