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According to Avi Dan in his Forbes article 11 Marketing Trends To Watch For In 2015, “the single biggest challenge that marketers will need to solve [this year] is how to scale content in an economic way.” For small to medium businesses this won’t be too much of a problem, with many capable of prod Read More

The hashtag promptly increases the chances of your post being found when someone uses those terms in a search. They can be a bit annoying but are important if you want your posts to be found. Read More

As it is with any type of business, staying up-to-date on current news, trends, and best practices in logistics and supply chain management is a crucial step to maintaining success. Fortunately, there is a wealth of information available online to help you keep up with the latest and greatest in th Read More

Today I am departing from my usual pattern of writing about data to tell you about a personal experience. The story illustrates how a big company’s promotional strategy can backfire and drive a long-term customer to a small business competitor. Read More

When it comes to becoming your own boss, there are often some misconceptions floating around. Let’s banish a few of the ones that you might be told so that you’ve got the right picture of what to expect as you launch your own business. Read More

Many companies have raised their minimum wages in recent years in order to compete for better talent. But one company is taking that concept to a whole new level. Read More

Small businesses that don’t utilize fixed asset inventory software often encounter the pitfalls that can doom startups and companies with outdated infrastructure — disorganization, poor security, lost or stolen assets, tax code violations and other issues. Read More

Inventory is arguably the most important asset to any company — it’s the materials, work-in-progress goods and final product that businesses sell in order to generate revenue. Without inventory, there is no business. Read More

Excel spreadsheets might be one of the most popular applications available, but it’s also one of the most costly and destructive tools used in business. Read More

Every time we purchase something we interact with a barcode, but rarely do we give them much notice. Yet barcodes play a crucial role in the effective and efficient operation of our economy, from small businesses to large multinational conglomerates. Read More