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Every company must invest in high quality print marketing materials in order to reach potential clients from all demographics. Many people such as the elderly, or those in remote areas, do not have access to the internet, so effective print materials are an essential part of business promotion. Read More

Consumers care about social responsibility on the part of businesses—and it’s getting harder than ever for companies to fake it or hide socially irresponsible behavior, thanks to social media. The new Cone Communications/Echo Global CSR Study found that while 91 percent of customers say they’d swit Read More

NBC’s hit series “The Office” came to an end last month, but the virtual office is just beginning. In today’s post, Todd Miller, author of the book Going Virtual, and Mike Pugh, j2 Global small business expert, bust 3 common myths about working virtually. Read More

By proactively following up after a networking event, you'll be much more likely to create a long-lasting, mutually beneficial relationship. But at this point in the post-network-event stage, you haven't quite sealed the deal. Yet.

For that to happen, arrange for a face-to-face meeting in which Read More

Find out why self confidence is one of the most important skills in our lives, and how it's an integral part of becoming successful. Read More

Tired of seeing a “0″ in your blog’s share buttons? Here are 7 blogging blunders that are costing you a loyal readership. Read More

You can, through simple changes in your own body language - improve your chances to succeed and be happier. And if you're managing other people or teams, you can do the same thing. Some great insight in this TED video. Read More

In the last 4 years, Twitter has quickly become a social media powerhouse. As marketers, it’s impossible to ignore it reach and influence.

Still, some marketers have found growing their following and generating leads from Twitter challenging. This is a pretty common experience when starting out Read More

Learning how to market your business without breaking the bank is a serious challenge for most business owners.

When you own a business, it seems like every marketing and ad company has their hand out, waiting for you to put your hard-earned cash into it. Read More

Some companies are against moonlighting employees and even have policies disallowing it. Unless it interferes with their performance, it's actually a good thing! Read More