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Small Business Saturday wasn't the only big revenue day for independent merchants this holiday shopping season. In fact, according to this report, some business owners who have already begun expanding into online sales saw great gains on Cyber Monday too. Read the stories here of small business own Read More

It is simple mistake. Yet it can affect the results you are seeking without you even realising it. The mistake is not having your marketing plan reviewed to see if it will achieve the sales and marketing objectives. Here are 2 ways to get the most from a review. Read More

Does social media affect your business Website's ranking on Google? It certainly does, according to a recent study by Search Engine Optimization and digital design company Tasty Placement. Check out the cool infographic shared by SEO copywriter Rachel O'Riordan which may serve as something of an ey Read More

In this post, Seth Godin shares some tips about the very best way to market your business or product and the very worst way. The best way is to create a remarkable product that people enjoy talking about, one with built in community orientation and a built in viral aspect that people love to share. Read More

Don’t think that Amazon and other huge product sites are automatically “blessed” by Google and get top rankings for their product pages. Take the fight to them and more than likely you will win! Read More

What would they say about your marketing and online presence? Do you look like the real deal, or a potential cyber threat? Read More

Recruiting versus sponsoring – which is better and more rewarding? Some recruiters in the direct sales industry make good money, but people who focus on sponsoring have the ability to make the most money in the direct sales business.
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What are startups notoriously bad at when it comes to marketing? Why do they fail? How can they get better?

I asked some of the top female startup founders to help me uncover the major problems that many early-stage companies struggle with. Read More

Everyone wants to be a storyteller, but sometimes it's not so easy for writers to tell stories in their copy. Can it be done? Read More

I am a big advocate of persistence. That rare quality in certain people that drives them forwards against all the odds is something that I am fascinated by, and aspire to. Read More