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For the last few weeks, I have been busy preparing the new social media workshops that I will facilitate in September and October. I love teaching those workshops, as they give me the opportunity to talk about the importance of storytelling in the branding process. The conversations often lead to v Read More

Anita Campbell, CEO of Small Business Trends, has been an entrepreneur at heart her entire life. A lawyer by training, she has a wide range of interests, as reflected in her varied background in banking, information technology, human resources, marketing and eCommerce... Read More

Social Media funny is a powerful thing, if you know how to use it. I share how to share funny social media pictures correctly. Read More

When trying to build a brand for your business, you should learn from the best. There are various ingredients to a good business brand. Quality is one of the main ingredients. The products and services you are offering must meet the expectations of the consumers. They must be well delivered and Read More

Most marketing campaigns fail because people are too focused on the short-term gain. Here are 5 elements that your marketing campaign plan must have to succeed. Read More

Information on using Pinterest and why it is becoming more effective than other social media as the best social media marketing tool. Read More

Generating qualified b2b sales leads and fishing are very similar tasks. You have to meet the right conditions before you catch the fish or b2b sales lead. Read on to learn which conditions you have to watch out for. Read More

There are many reasons why small businesses don’t do PPC advertising. Maybe an SEO firm they work with discourages them from doing it, telling them it’s a rip off having to pay for traffic. Maybe they’ve tried it before, and either found it too confusing or nearly lost their shirts, and their wal Read More

Here are three questions to ask yourself when you are unsure if an additional employee or a freelancer is the right choice for your business. Read More

You can also choose to send a gift for no particular reason. You can select from a list of categories, including Caffeine, Drinks, Sweet Treats, and Good Grub. Within those categories are specific retailers, including Starbucks, Pete’s Coffee, Chipolte, Shake Shack, Potbelly and others. Listed und Read More