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Human knowledge is finite

i.e. you don’t know everything about anything; and you know practically nothing about almost everything.(Read that again, and you’ll see that it does make sense!)

It is important to distinguish things that look similar but are not the same.

For example, it is imp Read More

I interviewed Alex Schregardus of Xyndi Ltd about his new app visitorM - his start-up experience and idea behind setting up the app and which market sectors it is ideal for Read More

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

Everyone knows that a huge aspect of Apple’s success is their remarkable store strategy, complete with the ‘Genius Bar’. These stores have, from the very beginning, exemplified a new standard for an in-store customer experience. Read More

For those of us who hate entrepreneurial networking more than Brussels sprouts, here are 3 ways to change your mindset and start loving it. Read More

SEO is not something that you sprinkle on top of a finished website to make it search engine friendly. Unfortunately, many people (including designers) think that SEO is something of an afterthought, the icing you put on top of a birthday cake before you light the candles. Wrong. Read More

One of the quickest paths to online marketing success it to create a free offer on your website. Learn the 3 reasons why a free offer will help your business. Read More

A great speech is like a best selling book, powerful plot, strong characters, lots of action. Here is a simple evaluation tool to take your presentation to the next level. Read More

 You know the expression: “You can lead a horse to water, but you can’t make him drink”?  For the record, that applies to clients too, as strange as it may sound. Take a moment and think about all the times you’ve sat down with clients and reviewed your findings with them.  Maybe you presented all… Read More

One Year On From The Launch Of Google+ - Just Who Is Using It? Beyond The Digital Industry Has Anyone Really Started Using Google+? Read More