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When it comes to setting up your homepage and subdomains, adding even only a few keywords to your URLs from the search terms you want to rank for can help you generate more clicks and higher search rankings. If you’re looking for that coveted top spot, work on connecting your URLs back to these ke Read More

Video has undeniably surpassed text a the medium of choice online. It is clear to see with the endless supply of video content on Facebook, the transition on Instagram to being a video driven platform, and the meteoric rise of Snapchat. While video on every major platform is on the rise, YouTube co Read More

In 2016, 74% of marketers used visual assets such as infographics in their social media marketing, up from 71% the year before. Add to this the fact that infographics have become easier to generate, thanks to graphic creator sites such as Canva and Piktochart, which provide free and paid templates, Read More

The IFTTT is the abbreviation of “If, This, Then, That” which is an online service that has the ability to turn major web-based apps or any Wi-Fi connected device into your personal concierge. This tool is not that hard to understand but it is still new for many, because, very few people know about Read More

With approximately 500 million users, more than 44% of whom earn at least $75,000, is it any wonder that LinkedIn has become a prime platform for marketing your business? The world’s largest professional network is designed for social selling, as 50% of B2B buyers use it when making purchasing deci Read More

GlobalWebIndex’s survey monitors engagement with close to 50 named social platforms. This surveyed data allows us to calculate the average number of social media accounts per internet user – with the global figure being 5.54. People are actively using 2.82 social platforms – giving clear evidence t Read More

GlobalWebIndex have proven that Twitter users are in fact keen second-screeners. A survey of Twitter users between 16 to 64 shows that this fact is led by the younger generation, though it’s shockingly still half of 55 to 64 year old’s who are doing the same.

With 70% of social media users using Read More

Video is the perfect way to convey complex information and emotion to your audience. There are so many ways that you can employ video in your own content strategy: consider using a video as part of your sequential advertising, or perhaps create a long brand story with a video. The possibilities are Read More

From the subject line of your email, through the links, content, and fonts all the way to the footer, this checklist will help you make the most impressive and effective email ever. Use The Really Good Email Checklist for each email and create your own really good emails. Read More

Learn about the 6 ways social media can help your business build and nurture customer loyalty so that your business can generate higher leads, conversions, and sales with this infographic. Read More