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Where does your brand fit into the social media conversation? That’s the million-dollar question, but to answer it you first have to determine three things: your audience, how your content will further your business, and how and where your content will work best. Read More

It's important to understand that an infographic is about more than just visual communication. It's a format that effortlessly blends together a number of important design concepts into one incredibly effective package.

If you really want to create the types of infographics that people can't he Read More

Facebook was founded in 2004, and the rest is, practically, history. It became the most popular social media website in the world and provided a plethora of personal and business opportunities to every user. According to some estimates, there are more than 1.86 billion monthly active users, the num Read More

Is link building still relevant to SEO and content marketing? You might think link building is in the same group as spam, content duplication, and methods to get your website linked wherever you can, even if that spot is a shady ad-filled blog. But link building doesn't have to be this way, and by Read More

SEO or search engine optimization has evolved hugely in recent years.

In recent years Google updates like Penguin, Panda, Hummingbird and Fred have all focused on improving the search experience for Google users. The days of kids being able to launch keyword stuffed sites using link wheels are Read More

Traffic generated to your blog from social media is just as—if not more—important as search engine and direct traffic. Today, 69% of Americans use at least one form of social media, up from 50% in 2011. Consequently, your social media posts should not only be compelling but also framed in a way tha Read More

Colour psychology has become a vital part of branding and logo design in modern commerce. With 80% of visual information from logos coming from colour alone, careful attention must be paid to the message that each choice is likely to convey to the viewer.

This infographic, created by Towergate Read More

To get the most from your social media marketing efforts, you have to know your audience. After all, there are 2.8 billion people (including 7 in 10 Americans) using social media—a 22% increase from the previous year. Not everyone is using the same platforms or using them the same way, so here’s so Read More

There seems to be a trend emerging where we can’t be apart from our phones. Really, when you think about everything that a modern smartphone can do this is no surprise whatsoever.

They take pictures of moments we never want to forget, they play music that brings us to our own special place, the Read More

Making money is the first goal of a business owner. However, all your marketing endeavors will fall on empty registers, if you don’t understand consumer buying behaviours. If you are trying to connect with and reach a specific audience, it’s time to know your consumer! Read More