To get the most from your social media marketing efforts, you have to know your audience. After all, there are 2.8 billion people (including 7 in 10 Americans) using social media—a 22% increase from the previous year. Not everyone is using the same platforms or using them the same way, so here’s some insight into the demographics and usage characteristics for the top 7 social media networks to help you better target your audience.





Comments


Written by KarenBanes
1617 days ago

Interesting. As a Gen X female I'd love to pretend I don't spend 7 hours a week on Facebook, but honestly... sounds about right! :)



Written by lyceum
1617 days ago

1 h / day! ;) How much time do you spend on Twitter and Instagram?



Written by lyceum
1618 days ago

So, Twitter is now "oversaturated"? I will stick to my favorite social media platform for a bit longer... ;) It is interested to see that Instagram is the fastest growing social media network.



Written by HeatherStone
1619 days ago

Hi Ifran,

Great helpful information here. It's something any social media maven will want to bookmark and return to again and again. Obviously when using social media to market your brand, you need to be sure your time is well spent. So looking at which channels even reach your audience is a great place to start.



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