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One of the toughest challenges for a business is hiring the right people. A lot of companies spend so much time, effort and money just to get this right. Because of this, recruiters find a lot of ways to reach more people while at the same time maintaining the quality of hires. In today’s Internet- Read More

Emails are vulnerable to being forged. It's a fact. Email authentication is a way for email providers to ensure emails are from the person they say they are from. This helps to reduce our vulnerability to being hacked and receiving SPAM. Email authentication can be quite a dry and complex subject b Read More

"If you're not using strategic testing to optimize your site, you may be pushing potential leads away. Your website could have untapped potential for even more review. Here's what you need to know." Read More

Right color scheme can increase the visibility of your brand. It is nothing but natural that a human eye is always attracted to what stands out. It is not only important that your design of product stands out, but it is also important that the design or the colors used, match the image or persona o Read More

This infographic shows the importance of using Facebook for recruiting. Almost everyone is on Facebook and it is the most used social network worldwide. It is also a good source to find your perfect talents. It’s especially helpful that Facebook offers advertising with precise targeting options tha Read More

A list of five usual A/B testing mistakes observed within the conversion rate optimization industry that you should avoid. There are some mandatory conditions required to have accurate results with A/B testing. An example is number 4 of this infographic: testing more than one variable at the same t Read More

"Today's most notable blogs aren't being produced by brands with big marketing budgets, they're coming from young and knowledgeable trendsetters who are often just talking to the camera from the comfort of their bedroom.

What's more, many top YouTube vloggers have huge followings and very recept Read More

Digital has become the link to B2B buyers. This has made the online omni-channel environment increasingly competitive and infinitely profitable. To leverage these opportunities and generate higher revenue, B2B suppliers need to capitalize on digital demand and engage today's tech-savvy buyers."

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Since 2012, the organic reach of content published from brand pages has been trending downward.

According to an infographic from Marketo, 2 - 8 percent of fans see your Facebook posts, only when you've a large following. Which is of course not good for small businesses.

So, should you quit Fa Read More

Social media is a lot like boxing, according to author Gary Vaynerchuk, whose recent book, Jab Jab Jab Right Hook, explains the strategy behind providing value multiple times before trying to “make your ask”. Here are some of the most common social media mistakes Vaynerchuk sees companies making, a Read More