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“My business is fine – I don’t need technology – I’ve operated the same way for 20 years and have done it successfully”. Fair enough. We understand that it might be hard for you to see how free online tools can help you grow a primarily offline business. But wipe the sweat off your forehead and rea Read More

You may not have time to do all your Marketing yourself so you're thinking about hiring someone to help you. Here's why hiring a marketing intern or entry-level Marketing Admin is a huge mistake. Read More

Even great business ideas need to be tested first. So before throwing money and time at a potential new online business idea, here are some ways of testing your concept first. Read More

Think Instagram is just for highly visual businesses? Think again. Here's how to make an Instagram marketing strategy work for your small business, no matter what your product or service. Read More

Have you ever tried to connect with someone only to get one of those automatic “out of office” responses?

This drives me nuts. I’m always traveling somewhere “out of office” whether it’s business related or not.

No matter where I may roam and for what purpose, I always make sure I am accessib Read More

Your blog posts aren't getting the traction they deserve. It's a noisy online world, for sure. Learn how to cut through the noise in this post. Read More

Just as people feel better when they are sure of what it is they are trying to achieve (clarity of purpose), so people also feel better when they are confident there is a good plan in place. Read More

The 80/20 rule only requires a little creativity to make it work to help us solve even the biggest marketing dilemmas. Learn more about the 5 ways 80/20 applies to your company’s marketing and sales efforts. Read More

A friend says that she hasn’t been able to tackle any new projects because she is in “time bankruptcy.” It expresses very well how she feels about her ability to control her schedule, but she has been claiming bankruptcy for over a year now. Even Chapter 11 reorganizations end sooner or later. Read More

The cannabis industry is growing fast. And that means there are plenty of potential business opportunities available for entrepreneurs who are interested in this expanding niche. Read More