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From knowing who to hire next, to ethical and legal concerns, to how to interview the best candidates, to how to evaluate them once they're hired - startups have their work cut out for them when it comes to hiring. If you can afford to hire a trained professional, do so. But if not, you need to learn as much as you can about how to hire the right people. Here's a contribution to your endeavor. Read More

Apparently, it seems that 24 hours is just not enough time for quite a number of people nowadays. According to the latest report from The Nielsen Company, the amount of time Americans spent watching TV while browsing the Net grew 34.5 percent last year to an average of 3.5 hours a month in 2009, up from 2.5 hours in 2008. Nearly 60% of TV viewers now use the Internet once a month while also watch Read More

There were 2203 separate stories analysed across 10 newspapers in Australia between September 7 and 11, 2009 to determine whether they were initiated by public relations or promotions. The survey revealed that many news stories are based on PR-driven news. Henceforth, news that the news is based on non-news isn’t technically news; mainstream media gets tougher to swallow.
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It's already 9:15. You jump in the car and put the pedal to the metal! You only slow down to put your golf shoes on at the red traffic lights. Read More

How different businesses and people are utilizing online video by being smarter, faster, cheaper. Includes real-life examples to spark your ideas. Read More

Compared to their big-business counterparts, small businesses are especially vulnerable to patent infringement because they may lack the knowledge, expertise or resources necessary to prevent the theft of their invention. Use this guide to navigate the application process, understand costs and fees, and identify financial assistance opportunities available for small businesses. Read More

Here's how to use socially responsible practices to help boost your sales. Green is just one example of how products and services can be socially responsible. Your product or service can also be socially responsible if a percentage of proceeds from its sale support a cause (such as “pink ribbon” products sold to support breast cancer research) or if it is made by a certain group of people (such a Read More

Passionate engagement separates the successful from the less successful. It separates the masters from the dabblers. Great salespeople are passionately engaged in all that they do, their clients feel it and they buy it. Read More

Here's a list of some terrific franchise blogs that I read regularly. (I'm subscribed to a few of them, too) Some of these top franchise blogs are run by folks that I know fairly well, while some of them are... Read More

When you’re a one-guy or gal operation, you aren’t often in a position to hire a fact-checker, especially if blogging is just one part of your overall marketing strategy. But at least some fact checking is necessary for ensuring that you turn out reputable posts. Read More