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Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement. Read More

Being an estate executor is usually a thankless job – and it’s definitely a job. If you have taken on the mantle of executor for a family member, there are a few things you should know about dealing with real estate. New rules went into effect in 2015. Read More

Chances are you’re familiar with these social networking and sharing sites: Twitter for quick exchanges with real and digital friends; YouTube for watching stand-up comedy and cute cat videos; and Instagram to get your dose of mouthwatering foodie photos and pictures of exotic locations.

However Read More

Paying to place guest posts can hurt your brand. You can find yourself in a bad neighborhood and even penalized by Google. Read More

Purpose-led businesses have an advantage in today’s VUCA (volatility, uncertainty, complexity and ambiguity) and ever changing world; they have the ability to weather the inevitable and often unpredictable storms and continuously reinvent themselves for greater success. Read More

A key component of any conversion strategy is, without a doubt, calls-to-action, or CTAs. How can you create effective CTAs in order to boost your website’s B2B conversion rate? Let’s take a look. Read More

An iPod, a phone, an internet mobile communicator… these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is. Read More

Having work life balance is very important for employees, but is it possible in this age? Here are tips on how to achieve it. Read More

If you see a notification that your website is down, you should check whether the site is actually down or if it just shows up for you.

These websites will help you find it out. Read More

In it’s very first week, Pokemon GO pulled in a record smashing $14 million and is currently sitting at $1.6 million a day. Which is about 5 times higher than the infamous Clash of Clan’s daily rake-in. Read More