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Targeting large companies always requires going that extra mile in terms of preparing the pre sales data and sales intelligence which includes knowing the right set of decision makers. When it comes to these larger accounts knowing just one or two high level decision makers is barely enough to crack into them and get discussions moving. The same a Read More

The rules are changing on Twitter. Your marketing use of the new tool should change, too. But if you listen to many Twitter gurus, they are still giving you advice from last year. Twitter moves too fast for that! Here are updates on how I use Twitter effectively for my business, and you can, too. Read More