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The success stories usually go something like this: Company X starts using Twitter and watches sales spike because of the exposure. Company Y makes a Facebook page and grows its client list by 200 percent in six months. The benefits that social media can offer have businesses of all types jumping on board. But lost in the excitement are some com Read More

If you have dismissed social media sites as a passing fad, you may be hurting your business. Read More

The biggest mistake you can make in social media marketing is failure to measure these returns. We have seen how to measure social media ROI but what are some of the common mistakes that people make when measuring social media performance? Read More

Interview with Rieva Lesonsky, CEO of GrowBiz Media, candidly sharing the top 5 mistakes she made when starting a business, and how you can avoid the same errors. Read More

Two months ago, my communication skills were already good— or so I thought. You see, the communication skills I had were crafted in a business-to-business environment. But two months ago I did not know how to communicate well on social media. When you have solid communication skills, it is easy to notice new people on Social Media. Read More

International experience and strong cross-cultural skills are key to successful international sales, but the right preparation is just as important. Good preparation gives you the tools you need to stay focused as you take in all of the information around you— even when cultural differences pop up and you need to adjust your sales strategy. Read More

This is the story of how I got over my initial reluctance to join Twitter and used a business focus to find how to use social media to develop my business. Other businesses can use this same process to find out how to use social media for their business needs. Read More

English is a common language for communication with international clients. But which English? American English and British English. Many businesses are now adopting International English to communicate effectively with a wide international audience. Read More

When things aren't going well, business can be awfully tough. So, if your situation is one that's not much fun, maybe you have 'a problem'. Is this you? Don't despair, almost every problem has a number of reasonable and workable solutions if you only... Read More

If time would be really money, how would you manage it? Read More