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Instagram has over 500 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter.1 This presents businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous a Read More

Here’s a little mystery. Why is it that – a bit like hangovers and pop music – most products somehow seem to get worse with age? Read More

What makes a great business or brand name? Here are some examples of excellent company names, where they come from, and why they work. Read More

Most of the blogging guides you’ll find online today focus on improving your writing or adding more content.

However, the truth is that more, or even better content, is not always the answer. Sometimes, it is smarter to step away from creating more content and look into other things you can do Read More

The recent victories were not merely political successes, but demonstrations of the immense potential of advanced marketing and advertising methods.

We’ll look at three key areas in this article:

Why are emotions so powerful in decision making?
What is psychometric testing – the Trump and Br Read More

User Engagement is the most sought after metric of online stores all over the world.

That is what this article is all about — you'll learn about the Top 11 Shopify(and other) plugins to use, that will help you spark some real user engagement on your ecommerce store by extending its functionali Read More

A content strategy sets a path to create, distribute and track the usage of content in relation to the buyer’s journey and the marketing touch points in the sales funnel.

Some experts think content strategy should be separate from content marketing strategy, but for the sake of simplicity we can Read More

Looking after your online store can be a full-time job in itself! Most eCommerce websites have around 500+ products and each product needs to be managed correctly to boost sales. Our eCommerce weapon of choice has always been WooCommerce for WordPress. The plugin takes out most of the management si Read More

Gary Norris, Personal Facilitator for Online HRM at DPG, provides valuable insight into the HR industry. Read More

The challenges faced by women working in tech are being addressed by San Francisco, technical recruiter, Speak with a Geek (SWAG). Read More