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You cannot optimize your business communication tools without a strategic plan. Here are five attention-grabbing Public Relations tactics you can use. Read More

What does emotion have to do with creating loyal, enthusiastic customers? Everything. Here's a close look at what makes emotional marketing so powerful and how you can use emotional marketing to connect with more prospective customers, create more loyal customers, and increase sales.

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Using evergreen SEO tips from day one is smart. Starting a website is easy but attracting more search engine traffic is not.

In fact, creating a website is a long term commitment. You can’t publish 10 or 20 blog posts and wait for an avalanche of organic traffic to your sites. It won’t really he Read More

Is your Hotel ready to start capturing the next generation traveler and scaling the customer experience?

Today travelers can and do prepare for every aspect of any experience, big or small. Whether they’re taking a vacation across the globe or dining at a neighborhood café, people have Read More

SEO is a big investment in both time and money. I'm sure you understand the value a great SEO campaign can bring your business but how do you know it's time to get serious and hire an SEO company? Read More

Good news for small businesses, content marketing is possible even without spending a ton of money. You can actually have better content than large competitors who have large budgets.

“With the costs of maintenance, subscriptions and other basic expenses, is it even possible to bootstrap a start Read More

Social media marketing is one of the newest forms of marketing. Because it is a medium of “the people”, everybody thinks they can use it. Before agreeing to let somebody else handle your social media marketing, make sure they (and you) don’t make the worst mistakes. Read More

So many companies keep repeating the same marketing mistakes trying to cut corners, it's time to purge harmful online marketing habits, starting now.

Your company’s marketing output is key to its reputation. Utilized well, it can elevate your brand, boost revenue and maximize your online presenc Read More

Most of the people I know in business are just plodding along, working hard, and hoping that their natural talent, with a little random luck, will somehow keep them ahead of the crowd, and let them enjoy their life as well. They don’t realize that you can make your own luck as an entrepreneur, star Read More