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70% of consumers now want more personalized shopping experiences.

This article is a list of 6 tools that top-performing ecommerce companies use to turn their website visitors into sales. By segmenting their audience, these brands are able to deliver highly targeted & personalized content throug Read More

Businesses are often advised to "Be Social" on social media, but what does that mean, exactly? What does it look like, and is it even worth the effort? Read More

Why it's a big mistake for us B2B marketers to discount the lessons and best practices that our B2C brethren have to offer. Read More

People often think that referral programs give money away for free, and push customer acquisition costs higher—but this couldn’t be further from the truth. With referral, you can actually achieve a dramatically lower CAC compared to other marketing channels, and build growth over the long haul. Read More

Every business professional and entrepreneur believes they are good communicators, but how do they know? It’s really the perception of the recipients that counts, and poor communicators are almost always poor listeners, so they don’t hear the shortcomings. Warren Buffet once told a class of busines Read More

If you are searching for a way to improve your writing productivity i.e. start writing more while spending less of your precious time, you might want to take a look at the ideas I share and overview in this post!
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Roundup posts are becoming popular nowadays and you can use it to your social media advantage! Here are ways to drive traffic with roundup posts. Read More

The rise of self-publishing has spawned a huge flood of eBooks in the market. What hasn’t grown along with this flood, however, is a step-by-step guide for how to market those eBooks. That’s where “Online Marketing for Busy Authors: A Step-by-Step Guide” steps in. Written by a veteran of the book p Read More

t’s time to show – not just tell!
Between videos, photos and infographics, visuals are all the rage for online content this year.
But why should you be integrating it into your social media plan? Read More

Be familiar with what is happening in the SEO world. Check-out this ‪#‎infographic‬ for the top Google Algo Updates since Panda. Must check! Read More