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It’s a good time to be a female entrepreneur. While there are still fewer of us than male entrepreneurs, the numbers are rising: between 1997 and 2015, the number of women entrepreneurs has risen 74%. Women own 30% of businesses in the U.S. I’d love to see that number become 50% (or more!). Read More

Two weeks ago, the silly blog post you put together in 10 minutes went viral. But then, the one that took you hours to craft has failed to get notable traction. A head-scratcher, I know! Read More

Sir Richard Branson, Sir Brian Souter and Jimmy Cregan offer tips on how to start a business from scratch - and stay away from failure. Read More

In the competitive world of digital marketing, your goal as a marketer is to promote your brand, generate leads, and increase sales through a myriad of digital marketing techniques. What if there was a method that rounds up all of the criteria required for successful digital marketing? Read More

All good managers need to be good communicators. If you are a manager, then you need to develop your communication skills. Ambiguity in your message will result in misunderstanding. Read More

An overview of shopping trends, what the consumer wants, marketing statistics, and all other tips you’ll be needing to help you achieve a successful marketing strategy for the Holidays. Read More

Simple communication with your team is priceless, because you don’t want to have to tell everyone individually each time something gets done. Trello is great for things like this, I use it with my team at Process Street along with Slack, a chat app. My own checklist software and the other apps I me Read More

Sometimes the biggest hurdle in starting a franchise isn't money, it's getting buy in from your family. Here are 4 reasons to help them see your side in the case for franchise ownership. Read More

Analyzing and measuring your campaign's success (or lack thereof) is essential in your social media marketing development. One way to analyze the success of a campaign, or to measure the growth of your reach is to get into the habit of hashtag tracking.Here are some of my favorite (free) tools. Read More

The use of paid Pay-Per-Click advertising is a time-tested and proven way to generate highly targeted traffic that converts. It should be a vital part of your overall Digital Marketing strategy if you want to generate the best results from your campaign efforts in terms of profits and revenues. Read More