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Business owners and newbie marketers debuting in this brave new world of Digital Marketing will ultimately come across this primary element in their campaigns – paid online advertising. Running your Pay-Per-Click advertising campaign on both networks using only a single strategy can spell disaster Read More

Learn how to increase family business team member’s self-awareness with team building activities. Your team members will set better goals for themselves if they have high levels of self-awareness. Read More

Do you use social media? It is no longer a “nice-to-have” tactic of your marketing plan. Today’s blog highlights some of reasons social media is important for your business. Read More

If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. The same applies to manufacturing and almost any process these days. Outsourcing is defined as contracting the work to another company, usually l Read More

Do you store your business data on cloud? If no, then read this interesting article to know how cloud storage is important for your business. Read More

Knowledge is the key tool for the small business or entrepreneur of today and tomorrow. That knowledge gives even small start-ups the leverage to do great things and expand beyond what might have once seemed possible. Resources to increase your knowledge and to learn important lessons for entrepren Read More

Mecommerce is all about understanding what shoppers want. It’s a deep understanding of the behaviour and motivations of shoppers. The infographic below offers a starter guide to meCommerce and highlights why personalisation of experiences is no longer an extra, but an expectation. Read More

Everybody knows videos are ranking well in Google. Art explains how to create videos and optimize them to get one of the top rankings in Google as well as in YouTube for massive traffic. Read More

Entrepreneurs intuitively know that design matters, but they often don't take a reasonable step to protect the design elements of their products. Entrepreneurs and businesses can obtain a "design patent" to cover the design elements. Doing so has a number of legal advantages, as set out in this pos Read More

2015 is coming to a close and it has been a really great and wild year for social media. Stay ahead of the social media marketing game by familiarizing yourself now with the following trends and new features that will be hitting it big next year – and beyond. Read More