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Ron Howard explained that while they were shooting the notorious episode where Fonzie jumped the shark, he knew the show had turned a corner. In the case of Happy Days, the corner was the chasing of ratings at the cost... Read More

I am not saying that you should daily publish the post in your blog. That would be your choice and convenience. It could be twice or thrice a week, but make sure that you are maintaining the same in publishing the blog posts. To maintain consistency, if you are publishing some useless or meaningles Read More

You may not have heard the actual term cause marketing, but you're probably familiar with the concept. You partner with an important cause in your community, say breast cancer awareness or the Red Cross. Pick something you're passionate about and that fits effectively with your brand and cause mark Read More

If you want your content marketing strategy to succeed, you have to know exactly what "good content" is -- and whether or not you're publishing it! Read More

Social media platforms like Facebook and Twitter can be a great marketing tool for small businesses. If handled effectively and deployed as part of a larger marketing strategy, social media can help you build your brand, reach out to new prospects and stay in touch with existing customers.
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By Marry Warner

The word TEAM has literally transpired into a buzz word in the corporate world. There are countless books and articles written about the importance of teams while each year, management consultants, scholars and researchers continue presenting theories and research that debate ove Read More

In our latest FTQ (Frequently Tweeted Question) post, we're answering the query "How does Google's new Hummingbird algorithm affect my SEO and content marketing strategies?" Read More

Want to get the latest trends and news about social media. Here is a good compilation from Small Biz Trends. From here, it is only a matter of choosing the news that matters to you. Read More

Deciding to be an entrepreneur is a lifestyle move, and should be part of a long-term strategic plan. You shouldn’t be making this decision just because you are mad at your boss, you would like to be rich, or someone else thinks it’s a good idea. In these changing times, if you already have a start Read More