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The more streamlined you can make the process of finding what they want for customers, the quicker they’ll click the buy button. Adding extra steps or unnecessary detours to unrelated or semi-related pages just creates friction, frustration and failure. Read More

How to Get the Attention of your Target Audience
through Short Copy (when you have only a moment to do so).

Because most social media posts are considered short copy and also because email marketing has never been more competitive to get the person to open your email, Karon Thackston answers t Read More

If your prospects can't determine - with crystal clarity - what you do and how it will benefit them, all your copywriting efforts will be in vain. Read More

SEO and link building is tiresome. Embracing social media in your webpreneurial journey can get you far to achieve what's important beyond SEO and link building Read More