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One major mistake new Amazon sellers make is creating a “me too” product.

What does this mean? It’s defined as creating a product that’s exactly like the competition but doesn’t add any extra value. These sellers forgo differentiating their products and simply ask the manufacturer to add a new l Read More

Every now and then I come across an interesting landing page that provides an opportunity for learning. When I was introduced to this one, I immediately saw several things that caused me to stop and take notice. Read More

Think only other sellers try to hijack your Amazon listings? Nope! Amazon does it, too. Get the details and find out what to do if it happens to you. Read More

Typically, mystique is formed when something is withheld. It's the anticipation that drives humans nuts and makes them crave the missing piece of the puzzle... like this... Read More

Before you get all gung-ho about stuffing 5,000 characters of keywords into your search term fields, you might want to read this... Read More

Your copy should attract visitors and inform them about your brand, but it doesn't stop there! Find out how to brand your company through your copy. Read More

What are you going to do now that Amazon outlawed exchanging products for reviews? Here are some clever ways to use email to get product reviews. Read More

Think conversions only take place on your landing pages? Not so! Post conversion can add a lot of revenue to your biz. Read More

Selling in global marketplaces? Make sure your translations are spot on to avoid embarrassing & costly mistakes. Read More

Are you selling on Amazon? If you're doing these 5 things, they could be hurting your success. Find out how to overcome common mistakes. Read More