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You, as the listing owner, need to continually test various approaches. If you’ve been selling on Amazon for a day or longer, you know that Amazon is constantly changing its algorithm. Just like Google, sometimes the updates are minor tweaks that nobody notices and other times they cause serious up Read More

In the Internet marketing space, private label content is very well known. Bloggers depend on it to provide exceptional information to their readers. PLR is also used in many other creative ways. However, ecomm and Amazon sellers haven’t been introduced to private label content or taken full advant Read More

Selling shoes on Amazon? Think you might want to? Check out this exclusive interview with Power Seller Stephen Smotherman and find out how he reached an average sale price of $75 and 30%-75% ROI. Read More

Flushing out your overall target audience profile is a process because customers are constantly evolving. Starting today with these basics and consistently updating the information as your company grows is a vital part of boosting your marketing results. Read More

If you’ve been selling on any ecommerce platform for very long, you know the importance of writing exceptional bullet points. That’s because scanning is king on almost all ecomm platforms. Add mobile devices to the mix and you get a perfect storm of shoppers who want to get information fast so they Read More

When you create after-purchase emails, stop thinking about what you need. Instead, put the customer first and brainstorm ideas about what you can offer within the message that will put a smile on their face. This will go a long way toward increasing the number of reviews your products get while als Read More

What a journey it has been! Way back in 2014, I opened a case with Seller Central to alert them that Add-A-Product was delivering misleading information about title lengths that would cause sellers' listings to be suppressed. In 2015, I wrote a blog post stating I was elated that changes were under Read More

Every year, competition with the “house” will affect more product categories. The only question is how level the playing field is, and whether sellers can find ways to differentiate themselves from Amazon’s own offerings. Read More

As you begin to dig, and one idea leads to another, you can quickly develop a list of targeted blog content ideas that bring a flood of search engine traffic as well as qualified, interested readers. Read More

Stephen Smotherman truly is a success story worth following. You’ve probably seen his guest posts on the Marketing Words blog before. I’ve invited him back once again to answer some questions and provide you with a bucket load of solid info to take you into the new year. Read More