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Going global with a startup or business is easier than it has ever been. This guide will walk you through the things you need to consider if you want to “go global.”

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Actually, most customers are happy to tell you what they think of your business and are just waiting to be asked. If the customer experience is not up to par, and you don’t ask—you might be too to salvage the relationship. Read More

Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no idea how difficult that is to achieve. In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be Read More

By labeling millennials as millennials and attempting to market to them as different than us, we fundamentally miss the point of how our world has changed. We have to look to larger changes in culture / communication and strategize according to truly embrace this new world. Read More

This month — today, in fact — marks the five-year anniversary of Resonance, and to celebrate, I’m sharing the top 5 content marketing lessons that the last five years have taught me. Read More

The Twitter chat should boost awareness of your industry expertise, by sharing information and inviting your audience to do the same and discuss. Read More

Learn about the addition of digital mapping data to the popular visual social platform in this most recent Tek Shouts! article. Pinterest now takes location data from Google Maps, Apple Maps, and Foursquare to offer its Pinners a more localized experience. Read More

One misguided tweet can ruin the reputation of even the strongest brand, so if you’re running social media accounts it’s in your best interest to protect yourself against such risk by developing an efficient social media policy at your workplace. Read More