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A brief post that focuses on Nostalgia and provides reasonable, practical answers to questions like "How can it be used in advertising ?", "Why should it be used in advertising ?", "What are it types ?" so on and so forth along with some references to famous brands that have been using nostalgia Read More

You will be in the most favorable position for determining what your business is actually worth if you create a venture that can function well without you, that is, run on autopilot. This is the case whether your business is a start-up, or you have been in operation for several years. Read More

Stellar customer service comes in many forms - here are 4 stories of how some businesses are do whatever they can to appreciate their customers. Read More

Today’s online users are skeptical about information and sources, so it’s critical that businesses and online marketers understand the what, why and how of their web user’s built-in “BS detector.” Read More

I believe that building a great brand is the single best way to ensure the long-term survival of your company. Read More