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Customers make buying decisions every day. Some are difficult because brands all seem the same. Other buying decisions seem to bring them a sigh of relief. Often customers will select brands with attributes that help relieve drivers of stress.
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Despite the hype, many small business owners are having a hard time justifying the expense of a social media marketing effort – and for good reasons. For one, it’s hard to be certain what a social media marketing effort even means. Talk to four social media experts and there’s a good chance you’ll Read More

Luckily, there are tons of blogging platforms that you use at a platter of gold (zero cost), so anyone can get started with blogging with ease and as soon as possible. However, becoming successful with your blog is another matter. It could be that your present style is more suitable with Twitter co Read More

By Warren Schad

Last month we talked about increasing your chances in obtaining bank financing. One of the points that got the most comments was that companies do not seem to shop around but tend to go to only one bank. Even though companies would never proceed this way with other service provid Read More

I recently started meddling around with Instagram, trying to find out what it was really all about. OK, so I realize I’m probably behind the eight-ball on jumping on this bandwagon. But I’m here now and making up for lost time! Read More

In the eyes of many small business owners, moving all or part of their small business IT to the cloud can be a daunting task. Yet recent trends such as bring-your-own-device (BYOD), the consumerization of IT and the strong correlation between technology and business outcomes, have sparked a moveme Read More

Experts say that Google+ a ghost town. Those reports have as much credibility as ghost stories or fairy tales. Allow me to show you why... Read More

2013 Social Media Marketing Industry Report: learn from more than 3,000 marketers on how to focus your social media activities and what the rewards are. Read More

Google launched the update of its “Penguin” webspam algorithm on Wednesday afternoon (May 22), continuing its campaign against websites that violate Webmaster Guidelines, especially those that engage in link spam practices. Penguin 2.0, as the update is called, affected 2.3% of English-US language Read More

When it comes to online marketing and promoting your products and services, email marketing is one of the most powerful channels for reaching out to your customers. We take a look at 4 deadly email marketing mistakes to avoid at all costs... Read More