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Change is all about the why. Anytime you want to make any sort of change the first question you have to be able to answer is why. What is the “why” behind the change? The why is the reason, the motivator, the purpose, and the strength that allows change to occur.

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If you use social media to promote your business, you need a social media policy. Why? Because anything available online could potentially become viral — especially mistakes from employees and unresolved complaints. You need something to keep your online presence consistent and protect your company Read More

For business users of Twitter, retweeting has been a popular technique almost since Twitter was founded back in 2006. Fast forward eight years, and the venerable retweet now has serious competition from its close cousin the favorite. Read More

Derek Jeter has created a new content marketing tool for professional athletes. Here's what your business can learn from it. Read More

Many entrepreneurs seems to be convinced that the “crowd” of regular people using the Internet will somehow solve their startup funding needs, when they sense a lack of interest from accredited investors. Professionals maintain that there is plenty of money and equity for qualified startups, and fu Read More

If you’re getting really close to what I call, “Decision Day,” and you’re not having second thoughts about becoming the owner of a franchise, you may not be normal. After all, buying a franchise is a big deal. Read More

Each month we rally up the most popular small business articles. Check out and see what business owners are reading! Read More

In light of the holiday today - here's a fun infographic on website content mistakes. Question is, are you making any of them on your website? Read More

Video contests are kinda my thing. When Providence’s 48 Hour Horror Film Project was announced, I automatically signed up.

But when you’ve completed 14 contest videos, you’ve got to keep things interesting. As a result, I decided to shoot my horror video entirely on my iPhone.

I wanted to cha Read More

5 reasons your business plan won't get funded - describes 5 things which will put potential investors (including banks) from investing in your business or project. Read More