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When an entrepreneur chooses the tools for promoting his product or service, he may wonder whether online advertising is really effective. In fact, online advertising has a bunch of obvious advantages to offer. Read More

The collapse of the housing market has highlighted how entrepreneurs are routinely compelled to bet the house on their businesses. For many, taking the risk is tempting because their home may be their largest asset and loans against home equity are easier to find than business loans. Also, such loa Read More

I was reading an article about Google and their quest to provide the right answers quicker and correctly. It was about turning information into knowledge. Instead of waiting for Google the article made me think that there are potential opportunities for the marketing of your brand now. Read More

Building brand awareness, trust and authority is important to bloggers and businesses. Does your social media strategy drive traffic to your website? Read More

Business owners and professionals often times have a difficult time during the holidays balancing shopping and finalizing work projects before the end of the year. Here are some tips on how to use cloud software to help ease the holiday stress this year and make shopping not only easy, but more fu Read More

By now your ecommerce site should be prepared for Christmas. But it's not time to rest on your laurels. Now is the time to prepare for the January sales. Read More

Offsite link building should be the second phase of any SEO campaign. Once your website is properly optimized, you want to start driving more targeted traffic to it and focus on increasing your conversion rate. In order to ensure you create and implement a successful link building campaign, here ar Read More

Is word-of-mouth marketing something that happens by accident? Years and years of marketing research has shown that it's not. In fact, word-of-mouth marketing can be consciously created - if you understand what drives it. Read More

Often when you hear the word procrastination it seems negatives are bundles with it. The more you think about beating it and getting into action often means nothing happens except more negative emotions. So to help here are a few tips to get over the old procrastination and into action. Read More

If you are not spicing up your text with some accompanying visual images, you are not taking full advantage of the blogging platform. Images are a great way to catch the eye as well as assist your readers in visualizing your points. I am a firm believer in adding images to your posts. Read More