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If your small business already has a blog and a social media presence, which it should, then you can easily put your content to work for you by creating a newsletter. Here's how you can get started and get extra value out of the copy you write. Read More

I'm going to use a Balanced Scorecard Template from BSC Designer Online. I'll show how one could use it for his own business. Read More

We are continuing our series on How to Make the Most of Your HootSuite Account by reviewing how to use HootSuite University to strengthen your understanding of the HootSuite tool and social media. Read More

Looking for ways to have a greener office? Here are a few tips to help your office go green and leave a smaller footprint on the environment. Read More

Building your personal brand should be part of your overall marketing strategy. You can’t control what people say about you but you can control what you say Read More

Work/life balance isn't a realistic concept for most of us. Here's how to achieve the more realistic goal of work/life juggling. Read More

If you are starting a business (and I am really, finally, starting to think of my freelancing as a business), it can help to join a mastermind group. Here’s why. Read More

If you hire a freelance writer to produce landing pages and ads, here is what you can expect to pay. Read More

The importance of content is only going up as search engines, as well as consumers, get better able to identify pure self promotion. While producing good content and optimizing your web presence are both important, creating a sense of brand trust should be one of your long term goals for promoting Read More

Looking for easy and affordable ways to market your business? Look no further. You don't need to be tech savvy to use these. Read More