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Many marketers and business owners want to gain authority and credibility by publishing a book. But the world of publishing has changed and most authors self-publish these days. Use these tips and insights to help avoid the top 5 mistakes many authors make when self-publishing a new book. Read More

Product packaging - always an unsung hero - has developed an even more vital role in the Covid-19 world. If your company makes or sells products, here's how you can evolve your packaging to better meet consumer expectations. Read More

A custom business website design can do more for your business than any other digital marketing strategy. But how much should custom website design cost? And, how do you balance the price you pay versus quality? Get answers to your most important questions in this comprehensive website design prici Read More

A logo is one of the most important parts of your brand's identity. But how much should a logo design cost? And, how do you balance the price you pay versus quality? This comprehensive pricing guide answers your most important questions about the price of logo design.
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Even if your business idea is revolutionary and creates a new market, the competition will come knocking before long. And, smart competitors will use every resource at their disposal to squeeze your margins and your market share. Here are four proven ways your company can differentiate from competi Read More

If you want your new business to succeed, you must create a strong brand identity. A brand identity is more than a business name, but a strong brand identity starts with a strong business name. Here’s everything you need to know to choose a great business name for your new company. Read More

Creating a professional, reputable, and trustworthy first impression is vital to the success of your small business. Here are 4 actionable techniques that can help your business make a great first impression. Read More

Cash flow issues and running out of cash are two of the top reasons small businesses fail. So, whether you're just starting a business or growing an existing business, let's look at your top options for business financing. Read More

Gamification changes the way customers experience and interact with your business. Here's what you need to know to motivate people to buy from you. Read More

A great business plan can help you anticipate important issues and possible challenges before you start your business. Here are 10 tips to help you write a great business plan. Read More