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LinkedIn doesn’t get enough credit among other social media sites. Most people tend to ignore it, very rarely logging in, updating statuses, accepting connections, and replying to messages. But if you Google your name right now, more than likely your LinkedIn page will appear in the search results. Read More

Your public relations campaign has the ability to give you your highest returns on investment. Implement the right PR using modern technology and some of the classic techniques in a synchronized fashion. Below are some ideas that have worked for Fortune 500 companies. Read More

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Since we all have limited resources, and can’t add more hours to the day, the result is usually more things done poorly, rather than a few key things done better Read More

Evielyn lays out how to create SMART systems so you can scale your business in this episode. She says that bad systems and habits are only amplified by technology. That’s why technology is not necessarily the answer to ‘getting more organised’ or ‘growing your business’ or ‘getting things right. Read More

Backlinks are a vital component of your search engine optimisation and general growth of your brand. How can you generate interest in third parties linking to you? Read More

Marketers use a variety of metrics to collate, crunch, and calculate how their content performs in social media. Metrics such as shares, retweets, and views are often the easiest and most obvious to gather, but they may be the most deceptive and unreliable when evaluating whether your content is ge Read More

Kim Roach offers more than 327 business websites you ca use to build targeted traffic for your online business. We're thankful that the BizSugar community was included as well as our sister sites Small Business Trends and Tweak Your Biz. (Thanks, Kim!) And how can this list of sites help you build Read More

In the big game of marketing, engagement is king. And when small businesses are competing against global corporations with million dollar budgets, small business must create a strategy that levels the playing field.

By measuring the key performance indicators (KPIs), small businesses can see whe Read More

Ever designed a landing page from scratch? It can be a scary undertaking. There you are, alone against the blank white page. Where do you start? What should you include? What should you not include?

It doesn’t have to be so daunting. Even if you decide to forego a landing page template (which ca Read More

The majority of small businesses will fail within their first five years. That’s a frightening fact not only for entrepreneurs but also for the economy as an approximate 60% of employment in the U.S. comes from small businesses. So where do owners go wrong? Read More