BizSugar.com › Global › 4 Key Measurements to Increase Engagement and Revenue

In the big game of marketing, engagement is king. And when small businesses are competing against global corporations with million dollar budgets, small business must create a strategy that levels the playing field.

By measuring the key performance indicators (KPIs), small businesses can see where they need to adjust their marketing campaigns. Without measuring these key elements, you're flying blind.

The KPI's explained in this post will help you understand what you can measure to increase your overall sales.