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In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men. Read More

Why? Because almost everyone – including my 97-year-old father-in-law — is online. And not just for the purpose of trolling the internet or using email. No! People are online to be social. To build and sustain relationships. Per Pew Research, 65% of Americans use social media – up from just 7% in Read More

SEO can seem like a storming sea of uncertainty. Because it’s always changing, today’s best SEO practices could very well be out of date a few short months from now. To make things even more challenging, no one knows the results of their SEO efforts right away. It takes time, commitment, and a lot Read More

Nowadays, during interview process all the employers go through some of the emotional intelligence related questions which are beneficial to determine the emotional aspects of the employees or the candidates. Most importantly these types of emotional intelligence related questions are presented Read More

A business organization has scarce resources. And when they market their products or services, they cannot target random people most of whom may not be interested in their offerings.
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Apple unveiled few improvements to the App Store to remove apps that are buggy and long app names. Check out how you can avoid having your mobile app removed.
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Without a sales funnel, you’re sending leads to an empty street.

On the other hand, a leaky sales funnel allows qualified leads to pass through it, but they’ll not convert. How pathetic!

Most online marketers are completely lost when it comes to sales funnel management.
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Remote working has its advantages and disadvantages. One of the major disadvantages for many remote workers is productivity; how can they stay productive and not roam about the internet to pass time because they have no one overlooking them? Thankfully, there are some great browser extensions out t Read More

If you’ve ever ran a quick Facebook campaign to test the water, you know what a shot in the dark it can be. It’s likely that your first tentative campaign will have a stupidly high CPC, and eventually do nothing…
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Every six – eight weeks we put on a little digital marketing event in Nottingham called Drink Digital. It isn’t a vast lavish affair, just a bunch of people interested in the industry getting together.

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