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As a business owner you might be faced with many instances where you’ll have to say “No” and some of those “No’s” could be directed at a potential client. Is there a right time to say “No?” Consider the potential factors in this article. Read More

It can be a chore trying to monitor your brand’s Twitter interactions and mentions, especially if you’re attempting to do it using only the official Twitter client. Fortunately, for those of us who need something with a few more bells and whistles, and an interface that just invites multitasking, t Read More

When customers are confused about a purchase, unhappy with a product, or have any general e-commerce concerns, they are quick to look to a brand’s social media outlets for answers. As customers turn more and more to Facebook than customer service hotlines or forms on a brand’s official site, brand Read More

History Channel sparks rage in Silicon Valley with its use of notoriously bad CEO Carly Fiorina. The rumblings we are hearing over this insultingly bad decision by the History Channel have spread from coast to coast.

History Channel, you owe America’s business community a big fat apology. Read More

More than 50% of new ventures fail by Year 5*. Of the 14 specific pitfalls cited, 9 are related directly to money management. Read on..... Read More

Has your startup grown faster than you had originally forecasted? It may be time to go international. Here are some tips on how to do so effectively. Read More

Even award-winning marketers armed with seven-figure budgets can’t predict exactly how marketing will change in the future. The best any of us can do is to take calculated risks backed up with carefully crunched numbers. Idea is to plan effectively but remain flexible to adapt to each new situation Read More

Americans expect to have a feeling of control about their work, and a sense of ownership. They may feel that this is lacking when they work with a supervisor who is very hands-on. From their perspective, it often feels like Japanese managers like to interfere too much in the work at hand. Read More

Here are 21 vital tips every brand should know in maximizing their brand visibility on Pinterest. Extra tips, resources and examples are available for your reference. Read More

Admit it! You’ve probably invested already a lot of money and effort in creating your website. It’s got everything in it: quality, content-rich pages, an eye-catching home page, “call-to-action” buttons, the whole shebang. Yet, your conversion rates are far from ideal. Read More