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How do you generate more clicks and sales? Hint: personalization.

Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Read More

David Ogilvy's recipe for print advertising success sounds a lot like successful websites. I’m sure I’m not the first to make this connection, but I wanted to share with you these time-tested marketing techniques that sell your product or service, regardless of the medium. Read More

Yes, people buy from people, and more to the point people like them. If you want to engage decision makers, act decisively! Read More

If you’re an introverted entrepreneur, selling doesn’t have to be an intimidating undertaking. Don’t try to sell like an extrovert. Learn how to play to your strengths and you will become an unstoppable force of sales awesomeness. Read More

This is a touchy subject, since there are factions out there on the interwebs who will state unequivocally that you should never, ever pay for, say, Facebook Page Likes. They say that it’s unethical and a waste of a money and nothing but a vanity metric. Oh, if only it were that simple. Read More

You don't really have to do everything yourself. You just need to know how to copy an existing model and apply it to your own business and you'll be sure to see some sales coming. Read More

The rise of native advertising is a lot more than a fad or the latest shiny object on the digital landscape, as Marketing Land observes. It represents an important way to reach consumers at precisely the right time: when they are online and engaged in a specific topic. Read More