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Optimizing a website to rank for a specific keyword or phrase is hard enough, but it’s even harder when the keywords are related to geographic locations. Unfortunately, though, many small business owners need to rank for keywords such as this, as it yields the highest conversion rates.

So, how c Read More

There’s no such a thing as a unique idea. I bet someone somewhere already had or has quite a similar idea for a startup. Or even if they don’t have such an idea yet, they will have it until you launch your product. Read More

Old-school journalistic ethics guidelines are respected not just in print, but also on the internet, and can help you become an A-list blogger. Read More

What is a social media community and can it be nurtured? These are just a couple of the ideas that were discussed on CMAD 2015.This Community Manager Appreciation Day 2015 hangout panel included Yann Gourvennec, Joanne Jacobs, James Barisic, Andrew Gerrard, Stéphane Lapeyrade and Edward Saperia. Read More

Bringing you the latest on small business news and more—this week we’re covering the rise of native advertising, apps for farmers, and a decline in lending to small businesses.
http://bit.ly/1N8ic3t Read More

New threats, such as the “Man in the Cloud Attack” (MITC), underscore the difficulties in protecting data stored in the cloud. The problem is that very few companies are defending themselves against this new threat, and most don’t fully understand the implications. Read More

What marketing tactics work, and which are woefully outdated? You may be surprised by these insights from marketing influencer Seth Godin. Read More