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Accurately managing your assets is a key component to the success of your small business. Whether you are tracking IT assets or rental equipment, keeping all of your important assets in check can make or break your business. Here are a few tips when looking for the right asset management solution. Read More

So is all of this Pinterest hype warranted? My wife and I decided to run some experiments using Pinterest to market our online store and I have some real numbers to share with you today. Read More

When stepping back and looking at the big picture, peering out into the future, it’s clear that our youth represent the future. So how do we encourage them to step into the arena? Especially at a time when young Americans are currently facing some scary statistics. Read More

Douglas R. Conant, the recently retired President and CEO of the Campbell Soup Company , writes at Harvard Business Review about four "guiding thoughts" to building an effective team. Read More

Today I was reading a white paper from comScore called US Digital, Future in Focus 2012 and the stats are amazing. They cover all aspects of online behaviour, some of which I have listed below: Read More

We've all seen big players try to manipulate our emotions - if not to convince us buy more stuff, then to make us believe the value of certain things - like your brand perhaps.

And small businesses can do the same.

Easier said than done? Yes. Doable? DEFINITELY!
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Pinterest, man how many times do you see that word in social media these days? I find that lately I am not only seeing it in social media, but also hearing it around the girls dance studio and the hockey rink. And, you have to admit it is a addictive guilty pleasure. Window shopping and finding new Read More

Telecommuting is becoming a popular option for small businesses, but before you start handing out company issued mobile devices for your remote workers, you may want to consider the network security of said devices. Read More

Target market segmentation is one of the simpler ways to ensure your marketing strategies build your business and strengthen customer relationships. Here are a few benefits. Read More

They key to the success of a sales and marketing campaign is how the leaders handle the team. It is not enough that leaders lead, they should be great motivators. Read More