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It’s important for businesses to regularly create content to share as content marketing is one of the best ways to gain exposure and increase the number of customers you have. It’s absolutely essential that you create relevant content that your current and prospective customers will find useful. Read More

For 10+ years I have helped many of the world’s best known brands (Apple, Western Union, Avon, Smirnoff, TRESemme, Dell, LG, Prudential, Boehringer Ingeliheim, Tommy Hilfiger, Mohegan Sun, K12, NYT, Sotheby’s, Allergan, and many others) leverage the Internet in unprecedented ways to spur growth thr Read More

Social media marketing may be doing nothing for your bottom line but costing time and money. Here are ways to use it in a better, more profitable way. Read More

The term "small business" has become meaningless. If you want to sell your business be aware that most of the advice you find on the Internet isn't meant for you - it is for businesses that are actually very big. If you do less than $1 million in sales and want to sell here is what you need to know Read More

In this latest #TYBCommunity round-up we share posts about killer content ideas for your blog, using social media for lead generation, Pinterest contest rules, Facebook ads suicide, building your audience, killing email link building tactics and more.
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As you’re putting together your company’s marketing program, you need to keep several goals in mind. However, the top priority is to make sure that people see the campaign and follow through with a purchase, click, or call. Getting your campaign to go viral is the best way to reach as many people a Read More

One of the big reasons organizations shy away from blogging and social media is the constant requirement for fresh content. Like any marketing channel, social media channels need to be primed in order to deliver an audience. - See more at: http://diymarketers.com/how-to-repurpose-content/#sthash.k Read More

If you’ve been following this “Competitive Advantage” series (an introduction and what’s important to your customer) , you might have noticed that it’s not that easy to come up with a really good competitive advantage that will get your ideal customer to choose you. - See more at: http://diymarkete Read More

A few months ago I hosted a training call for a few thousand people and exposed, the Slavery Model.

You see…

If you build your business by doing something that you DESPISE doing….

…your business won’t last. Read More

Continuing our series on Hangouts, today we dive into promoting them - how to spread the word about your event or series, and really get people excited. Read More