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In the new B2B marketing landscape, savvy sellers are applying the principles of social selling, using the social networks to disseminate relevant content and to build valuable relationships. Read More

Reaching the online marketing success is ​​the dream of every brand and company (included bloggers!).

But the experience teaches us that just thinking of a winning strategy is not enough : translate it into results is the complex part.

Even if we can say that the same strategy does not work f Read More

When to decide that it’s time to change your blog theme and what you should know before you hire someone to do the job. Read More

Business owners can now collect data about their marketing efforts in Twitter thanks to Twitter Analytics. But how can businesses maximize its benefits? Read on to find out. Read More

I’m excited to introduce a friend of mine and the next guest writer in my series. I met Kevin earlier this year and the thing that immediately struck me about him was his witty personality and unique writing style. He’s a marketer with integrity and has a lot of knowledge to share. Read More

Following a path also being blazed by Facebook, a new Twitter Buy button is currently in testing. Twitter says it is partnering with companies like Fancy, Gumroad, MusicToday, and Stripe to implement the Buy button into Tweets. Read More

Learn the four components needed to create your core marketing message, this message is the foundation for all of your marketing communications. Read More

Daniel Wolfenzon, Stefan H. Robock Professor of Finance and Economics at Columbia Business School, presented Succession in Family Firms. The presentation was part of the Program for Financial Studies' No Free Lunch Seminar Series titled Current Research on Risk Read More

Instead of stubbornly pounding your head against the wall …

I. WILL. Get. This. Right. Even. If. It. KILLS. ME!

Just know it’s not a faux paus to ask for help, it is an act of supreme leadership. Passing off daunting tasks to those to who have the expertise that we lack frees us to focus on t Read More

Why are so many employers complaining about the availability of talented workers and the cost of hiring them? Government statistics indicate that real, inflation-adjusted wages are now below 1986 levels. In 2012, the Federal Reserve tracked both an all time high in want ads, along with an all time Read More