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The loanable funds model is an economic theory that states business borrowing and lending is determined by the interest rates businesses pay for those loans, and the availability of capital through the banking system and other traditional sources of capital. Read More

Twitter Chat is an amazing way to connect with your audience, while increasing and expanding your authority.

Let’s see how to start your own Twitter chat. Read More

"Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those surveyed said they use some form of social media marketing, only 37 percent reported being able to measure ROI—and Read More

Have you been standing in line for the iPhone 6 or 6+? Or will you wait and buy it via your regular business channels?

Listen to TrendPal's latest podcast on stealth fashion inspired by the book, 1984, Kickstarter, professional queuer, and the giant mutant spider dog... Read More

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem, Read More

When it comes to identifying cultural trends from the past century, we often focus our attention on what people were buying. What types of clothing. What types of music. What types of food. But there's another side to this consumer story that's easy to overlook. How were people buying? Where were t Read More

Many years ago when I started brainstorming work at home business ideas, many occupations came to mind, event planner, professional organizer, and personal concierge. But when I asked myself, “How do I want my life to look?” it didn’t include running all around town or working on holidays or weeken Read More

The first question to ask when planning a direct mail campaign is: “Who am I going to mail to?” You have to know your audience before you can determine your message or design your mailing. Read on to find out how to create a segmented customer list. Read More

Not every email you send to customers needs to be about a transaction, or trying to earn a transaction. If you only email your customer list when you’ve got a sale coming up, a discount to offer or a monthly e-newsletter ready to go, you’re missing out on opportunities to use the “soft sell” approa Read More

Today, LoanSage announced the launch of its new online platform to help business owners access up to $2 million in capital and loans in as little as 24 hours. The platform educates businesses on the various types of term loans, working capital loans and alternative funding options that are availab Read More