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If you’re trying to attract new donors, then a content marketing strategy might be exactly what you’re looking for. In this article we’ll guide you through how to effectively use content marketing to grow your reach and donor base. Read More

Is it legal to use the names of your customers and their logos on a client list you show to the public? Read More

As 90% of people focus on reading reviews before utilizing a product or service for their needs, having comments against your business will reduce the chances of making a positive impression with your customers. Read More

Content marketing is one of the trendiest buzzwords we’ve seen in online marketing in years, yet what most people refer to as content marketing is nothing new, and originated before the internet was even an idea.
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A business blog can provide you with myriad benefits, not the least of which are providing added value to customers and giving you a platform from which to promote your business with new content that may be optimized for greater visibility... Read More

Money isn't everything. In fact, there's a much healthier, more attainable, and inherently more positive way to measure your success... Read More

One of the things I dislike the most is telling clients that I'm raising my prices. If you need to raise your prices -- this article will help you do it and soften the blow! Read More

Pay Per Click advertising is still a great method of driving sales and leads. But do know if your campaign is set for success? Read More

While it’s usually possible to effectively optimize an existing website, it’s generally most efficient to build the necessary SEO components into the site design and architecture right from the get-go. Whether you’re hiring a designer, using a pre-built template or building your site from scratch, Read More

From 2012 to 2014, the crowdfunding industry experienced a surge in activity. Globally, the number of registered platforms doubled. Now as high-profile projects continue to pop up, more and more businesses see opportunity in niche marketplaces. Without getting into region-specific legalities, let’s Read More