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It’s a tough world out there. Customers are demanding more. Competition is keen – sometimes from unexpected places. Your business must work harder and smarter to improve profits. And on top of it all, there always seem to be new taxes and regulations to deal with.

Sometimes however (not that thi Read More

Public relations goes beyond marketing. It's about how to get your product, service or brand to the public and it's often about working with the media to make that happen. It doesn't take a million dollar advertising budget to start positioning your brand in the public consciousness. George Schildg Read More

The number of female entrepreneurs is on the rise and (thanks in part to Lean In) so is their optimism about growth opportunities for their business. Where are the best cities in America for female small business owners to thrive, and what are the best ways to get to the top?
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Test before you invest. An article outlining different methods for testing an idea before spending cash on developing it. Think big, start lean. Read More

You’ve been reading and learning about how best to create engagement on your social media sites. You have a great style of post that is creating great engagement. You think you’ve hit the jackpot. Now you’re using this style post more frequently. But then engagement drops off. Read More

Call it the universal truth for retailing; retailers are committed to making the most of every shopper visit but it's often easier said than done. If you're operating a large franchise or retail organisation, the way you advertise your instore promotions and ticketing can have a big impact on your Read More

How do you achieve happiness as an entrepreneur? Here are a few do’s and don’ts, ordered in an easy to read Top 10 list. Read More

Using sociological principals (and Kevin Bacon), John Wood elucidates the impact connections can have on your copywriting business. Read More

The wolves are at your door. And they’re pounding on it. Hard. You have to do something fast, really fast, in order to stay in business through June 1 and beyond. Here is the first step you need to take. Read More

One of my favorite social-media-fueled trends over the last year or so has been the resurrection of Betty White's career. Her 73-plus-year journey has been an inspiration ... and it's taught me a few things about social media. Read More