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Paid advertising is a great way to guide more traffic to your site, but it can become expensive. How do you make sure you are getting the most out of your paid ads? Read More

We've passed what Internet marketing writer Peter Da Vanzo calls the hype cycle of social media in which people got excited with the medium simply because it was new. Sites like Facebook and Twitter are part of our daily lives now, but increasingly businesses want to know about return on investment Read More

An approach for the new model of doing business, in today's internationalized market. Read More

What do customers want from their retail experiences today? Well, if your business includes both an ecommerce site and a physical location, then you’re one step ahead of the game. A new study from Accenture found what customers want most is the ability to shop anytime, any way and anywhere they wan Read More

Social Media and Inbound Marketing are far more effective techniques for reaching business owners in need, and using social networks to facilitate cold calling is a tragic waste of opportunity. Read More

Guest blogging is one of the best ways to spread the word about your blog and get more readers. Click to find out how effective guest blogging really is! Read More

There are companies in China and Australia that refuse to hire those born under certain zodiac signs. But that might not be the strangest reasons for hiring choices.
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How to make up after a row? That’s the question the management of JC Penney had to ask itself following its repositioning of the venerable retail chain. Read More