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You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy for 2017 and beyond, you should have a solid understanding of both.

It boils down to what is best for your business. Read More

This week, Social Media Examiner noted the rollout of a new Facebook page layout for desktop users. The new layout features customizable sections in the middle column, new templates for different business types with various tab options, and an easier way to see and share the unique URL for each tab Read More

As we enter the season of social giving, have you considered ways in which your business can give back to those in need or to your community? According to Charity Navigator, 31% of annual giving occurs in the month of December and Giving Tuesday has become a huge part of the social giving calendar. Read More

November 26th is the 7th annual celebration of Small Business Saturday.

Small Business Saturday was started in 2010 by American Express OPEN to raise awareness of the role that small businesses play in our communities and help these businesses capitalize on holiday spending (the day always falls Read More

The longest holiday of the year is right around the corner, but for millions of American business owners, Thanksgiving can be disruptive to cash flow. With most of America taking time off to be with family and do some holiday shopping, taking any time off or even shutting down your business for a f Read More

Have you slaved away on an article putting in hours of thought and research? Have you pondered over every word trying to craft the perfect sentences? Have you spent yet more time in Photoshop designing custom graphics to accompany it? Read More

Remote working has its advantages and disadvantages. One of the major disadvantages for many remote workers is productivity; how can they stay productive and not roam about the internet to pass time because they have no one overlooking them? Thankfully, there are some great browser extensions out t Read More

These 3 stages will be your Bible, regardless of your business or your future programs. You can apply these stages to your specific online program or course and use them for all of your future launches as well. (I passionately use this method for all of my launches!) Read More

Japanese market is quite different to what Western businesspeople are used to when it comes to marketing and sales. In fact, when you begin analyzing local legislations and cultures, you’ll realize every market is pretty unique in one way or another. Read More

Although many business owners think that social media and blogging are two separate entities altogether, the truth is quite the opposite. In fact, the quote “content is fire and social media is gasoline” rings especially true. Your content is the main place you want your audience to end up, but you Read More