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Small business confidence plunged following the elections, largely because nothing really changed in the battle between a White House focused on expanded entitlements, and a Congress that refuses to pay for them. Whether action is taken to forestall the Cliff, by no means a certainty, no one expect Read More

When it comes to optimizing your site for the search engines, it's important not to over-complicate your design and technical approach with things such as Flash, Java, frames and dynamically built websites. Here are 11 tips for design that work. Read More

You pride yourself on your excellent email-crafting skills, and your social media skills are second to none. But now you’re faced with the intimidating beast known as a press release, and you’re not sure how to craft it well while garnering all the attention you and your brand want and deserve. Bel Read More

The Fusion Marketing Bible - An Interview With Lon Safko. Learn from Lon on How To Create A Marketing Strategy. Read More

The short answer: When you need one! Sometimes, however, that can be a tough decision to make. Timing is one of the most important things when it comes to a business. As an entrepreneur, you should know the right time for everything. Read More

If you’re a marketing manager that is responsible for your company’s SEO campaign you know that with each month comes reporting. How many visitors did the site get this month from organic search? What keywords are being used to drive traffic and which of those are converting the best? How many refe Read More

SEO is a marathon, not a sprint. It takes time to see results no matter what industry you are in. If the industry is extremely competitive, it takes even more time. There are various ways to measure the success of an SEO campaign over time, but many website owners make the mistake of focusing on th Read More

PayPal? Maybe credit cards? Find out which payment method will make customers come back to your shop! Read More

As 2012 comes to a close, most of us are looking back on the year that past and forward to what we can expect for 2013. Here are some of the lessons I learned from my first year as an entrepreneur. Read More

Follow Friday Influential Favorites I hope everyone had a great Holiday and I’d like to wish you a Happy New Year! I have a few changes coming in 2013 that I will be sharing with you soon, but for now I’ll share my new plan for this post – Follow Friday Favorites and Influencers. Read More