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Grab Your ‘Lifeboat People’: 6 Steps to Defusing a Brand Crisis

Grab Your ‘Lifeboat People’: 6 Steps to Defusing a Brand Crisis - http://lonelybrand.com Avatar Posted by lonelybiz under Strategy
From http://lonelybrand.com 3656 days ago
Made Hot by: sophia2 on May 2, 2014 11:16 am
Don’t go looking for a brand crisis, but the occasional sticky situation can provide a great opportunity to learn. Read More
What steps should a brand take to ensure their pins are mobile-friendly? We spoke with Danny Maloney, CEO and co-founder of Tailwind, to find out. Read More
Airlines are used to receiving complaints via Twitter. Bomb threats, maybe not. That is why when a user believed to be a Dutch teen named Sarah tweeted a terrorist threat to American Airlines, it made national news within minutes. Read More
People respond better to visual communication – which means they respond better to visual social media marketing. Read More
We just learned a lesson in Community Management from American Airlines. Now, U.S. Airways teaches us a new lesson: how to avoid a Twitter catastrophe. Read More
Brands tend to fall into one of two camps: 1) Facebook advertising works, 2) Facebook advertising has poor ROI. We take a closer look. Read More
A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place. Read More

Facebook's Newsfeed Enters a New Dimension

Facebook's Newsfeed Enters a New Dimension - http://lonelybrand.com Avatar Posted by lonelybiz under Social Media
From http://lonelybrand.com 3689 days ago
Made Hot by: problogger78 on March 29, 2014 10:17 pm
How will your brand’s creative be affected by Facebook Newsfeed’s new dimensions? Here’s a hint: new ratios are in your future. Read More

Social Media Savvy When Your Business is Heavily Regulated

Social Media Savvy When Your Business is Heavily Regulated - http://lonelybrand.com Avatar Posted by lonelybiz under Social Media
From http://lonelybrand.com 3689 days ago
Made Hot by: FutureVision on March 29, 2014 10:13 pm
Social media marketing can be an incredibly valuable tool, even if you work in a heavily regulated industry. Here are some tips to get you started. Read More

Yelp Advertising: The Good, the Bad & the Ineffective

Yelp Advertising: The Good, the Bad & the Ineffective - http://lonelybrand.com Avatar Posted by lonelybiz under Advertising
From http://lonelybrand.com 3707 days ago
Made Hot by: Digitaladvert on March 16, 2014 2:04 pm
Like its social competition, Yelp offers advertising to help boost brands’ awareness to searchers in their area. But is it worth the time and effort? Read More
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Share your small business tips with the community!